Refract Conversation Intelligence:
an Allego company

About us

Every conversation, call, demo, meeting and email contains a treasure trove of intelligence. The words used, phrases chosen and questions asked all impact on success. Yet, throughout our own careers, sales coaching always felt broken. We would ride along with calls and demos, share ideas and feedback, all without a shared reflective view. And as powerful as coaching continually proves to be, it only accounts for less than 5% of sales managers time. Our mission is to change that, for good.

Introducing Refract Conversation Intelligence

To make sales coaching simple, more time-efficient and to amplify the benefits, we built Refract Conversation Intelligence. By highlighting the decisive and defining moments of conversations and using AI to surface coachable insight specific to your business and reps, mistakes and missed opportunities can be remedied. Great moments can be shared amongst the team. Top performers can be replicated, and you can understand what works, and why it works. Making the best made available in a searchable library.

We work with a range of global clients, with teams from just a handful to the thousands. And whilst every organization is different, they all have one thing in common. They’re passionate about improving sales conversations, and that’s what we’re here for.


Customers who love us include:

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Our Management Team

Kevin Beals
Founder & CEO
Rich Smith
Rich Smith
Co-Founder and Head of Sales
Paul Fleming
Co-Founder and Chief Technology Officer
Adam Moses
Adam Moses
Head of Customer Success
Mark Ackers
Head of New Business
Stuart Taylor
Head of Sales Development
Kelsey McDonald
Marketing Manager
Rich Hinchley
Rich Hinchley
Head of Development