Every conversation, call, demo, meeting and email contains a treasure trove of intelligence. The words used, phrases chosen and questions asked all impact on success. Yet, throughout our own careers, sales coaching always felt broken. We would ride along with calls and demos, share ideas and feedback, all without a shared reflective view. And as powerful as coaching continually proves to be, it only accounts for less than 5% of sales managers time. Our mission is to change that, for good.
To make sales coaching simple, more time-efficient and to amplify the benefits, we built Refract Conversation Intelligence. By highlighting the decisive and defining moments of conversations and using AI to surface coachable insight specific to your business and reps, mistakes and missed opportunities can be remedied. Great moments can be shared amongst the team. Top performers can be replicated, and you can understand what works, and why it works. Making the best made available in a searchable library.
We work with a range of global clients, with teams from just a handful to the thousands. And whilst every organization is different, they all have one thing in common. They’re passionate about improving sales conversations, and that’s what we’re here for.