In this LinkedIn Live session, our Head of Sales, Richard Smith, and Head of New Business, Mark Ackers, break down a cold call to a prospect who downloaded a lead magnet but who pushes back on the call. They play the real call for following up on a content download and unpack how to handle the pushback from the prospect on the call and what the rep does to get the prospect talking for over 6 minutes but why he doesn't end up booking the meeting.
Jump to the start of the video at the 0:50/36:32 mark.
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During this LinkedIn Live, Richard and Mark cover:
Check out the rest of our LinkedIn Live sessions or click here for replays of our Refract Sales Bootcamp webinars.
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