Better Performance, Better Outcomes

We're thrilled to invite you to attend 'COACH' with Refract, an exclusive event centred solely around coaching sales conversations for better performance, outcomes and ultimately, revenue.

On Tuesday 13th July, well-known faces from across the industry including UK Sales Trainer of the Year, Andy Bounds, will take to the Zoom stage for a jam-packed day covering all things 'coaching'. You'll leave with:

  • Practical techniques you can apply immediately to improve your coaching and sales conversations.
  • Tried and tested insider knowledge into 'what works' from leading industry experts.
  • Tactical post-event content to action and share with peers and teams to instantly improve performance.

    Grab your free pass now!
13th July 2021  1245 - 1715pm BST (3)

COACH Game Plan

12:45 - 13:00

Welcome & Introductions with Kevin Beales, VP & GM at Refract. Kevin will be joined by Refract Sales Leaders and COACH event comperes, Richard Smith - VP Sales, Mark Ackers - Sales Director and Stu Taylor - Sales Director, to kick-off the day.

13:00 - 13:30

Session 1: Panel Discussion with Josh Braun - Founder at SalesDNA and Chris Dawson - Director at 6th Door Sales Training. Josh and Chris explore coaching in a 'virtual sales' led world. 

13:30 - 14:00

Session 2: Shabri Lakhani - CEO at global sales training consultancy, SalesWorks. Shabri joins our guest line up to share the 'conscious competence' learning model, understanding the importance of knowing when to train vs. when to coach. 

14:00 - 14:15

Break one (15 mins)

14:15 - 14:45

Session 3: Kevin Dorsey - SaaS Sales Consultant, LinkedIn Top Sales Voice 2020 and InsideSales Top 10 Sales Leader, will lead a call coaching masterclass packed with actionable techniques to boost your coaching skills.

14:45 - 15:15

Session 4: Refract Customer Panel with Jenny Brennan, Senior Director of Sales at Agorapulse, Angela Pritchett - Global Sales Enablement Leader at Winningtemp, and Crystal Nikosey - Sales Enablement Manager at Cloud Academy. Angela and Crystal talk through how coaching fits into Sales Enablement, highlighting how you can apply the same techniques and coaching principles across your sales teams.

15:15 - 15:30

Break two (15 mins)

15:30 - 16:15

Session 5: Coming soon with Dave Kurlan, Sales Expert and best-selling author. Dave joins to share his wealth of expertise around coaching for better sales performance and how to becomes a 'sales superstar'.

16:15 - 17:15

Event finale: Andy Bounds, UK Sales Trainer of the Year is an expert at helping sales leaders to permanently improve the skills, motivation and confidence of their teams. In this session, he will give you some simple techniques you can apply immediately, so that your coaching causes instant, dramatic and permanent change.

Grab your free pass now!

COACH Speakers

Andy Bounds 1 - high

Andy Bounds - UK Sales Trainer of the Year

“Andy Bounds is an expert at helping companies sell more. Credited by his customers with helping them win over £25billion of new sales, Andy has worked with some of the world’s largest and most famous companies – helping them all sell more. His books on sales are all international best sellers (in fact, the first was only kept off the Amazon #1 spot by the final Harry Potter book!). His skills and passion for communicating stem from the fact his mum is blind. This has given him a lifetime’s experience of seeing communicating from someone else’s point of view. A critical skill for our salespeople to master. For more information on Andy, visit his online sales training video club or email him at”

Shabri Lakhani, CEO @ SalesWorks

“In 2018, Shabri founded SalesWorks,  a global training and consulting firm working with companies from seed to scaling; purely focused on sales team development. Fragmentation, accessibility and implementation are just a few of the challenges we hear from companies as they look to train their reps, either internally or using external partners. Training is usually treated as a one-off event; usually at the start of a new hire journey with the company in onboarding and never re-visited. Shabri believes that for training to be worthwhile, it needs to be practical and sustained. She recognises the time needed to invest in coaching your commercial teams to help transform raw talent into the application of skills to deliver consistent results.”
Chris Dawson

Chris Dawson, Director @ 6th Door Ltd

“Chris is Director of 6th Door Ltd, a forward thinking, contemporary sales training organisation. Businesses across the UK and the globe approach Chris when they want to increase sales, margin and pipeline by developing their sales team with tailored coaching programmes that deliver innovative, proven and modern sales techniques. After spending over twenty years in the sales arena Chris has held nearly every role; from door to door canvassing through to national sales management and training for FTSE 100 companies. His straight talking, enthusiastic and experience led approach to sales training is aimed at getting the outcome all companies want – more sales.”
Dave Kurlan

Dave Kurlan, CEO @ Kurlan & Associates

“Sales expert and best-selling author, Dave has a wealth of experience coaching sales people into sales 'superstars'.  His company, Kurlan & Associates is a three-time member of SellingPower's Top 20 sales training companies, a National Sales Training Association Top 10 Trainer, and an official ESR peer-reviewed sales training provider. A top-rated keynote speaker at conferences like Inc. Magazine's Conference for Growing the Company, Sales & Marketing Management Magazine Conference, Fortune Sales & Marketing Summit, Inbound, and hundreds of industry conferences and events, Dave is seasoned at sharing his expertise. ”
Crystal Nikosey

Crystal Nikosey Sales Enablement Manager @ Cloud Academy

“Crystal is a Sales Enablement Leader with 10 years of inside and field sales experience. She most recently served as the Director, Customer Success/Enablement at early-stage startup, Tribyl Inc., and is now the Sales Enablement Manager at Cloud Academy. Previously, Crystal served in the Sales Enablement function with Endurance International and Cisco Systems. Her passion is taking an outcome-based approach to enablement. Aligning all initiatives and programs to the business goals. Crystal also advocates taking a holistic view of sales reps. From their first interview to personality assessments to onboarding to coaching to career movement internally. By identifying these patterns and learning modalities, enablement can become laser-focused on what is most impactful to the business. Prior to sales enablement, Crystal started her sales career as a BDR moving into Corporate inside sales, and finally an Enterprise Account Executive, selling SaaS solutions.”
Josh Braun

Josh Braun, Founder @ Josh Braun Sales Training

“Getting Little to No Responses? Are you losing sales because your prospects aren't responding to your outreach? Josh helps to take the guesswork out of writing cold email sequences so you get more positive replies and have more conversations with people you want to get in front of.  When it comes to cold outreach, most businesses are so close to their product or service that they use inside language and say things people don't understand.  Josh helps you understand what prospects need or want so you can coach your team how to craft outreach in such a way that people respond. A decade or so ago, Josh headed up sales for a SaaS company in Chicago. With no referrals. No network. No funding. And no sales experience. Needless to say, he knows how hard it is to create outreach that stands out and has helped many businesses attract a consistent flow of clients.”
Kevin Dorsey

Kevin Dorsey, VP Inside Sales @PatientPop

“"Formal Education will make you a living… Self Education will make you a fortune." – Jim Rohn. Kevin believes in focusing on the "person" in "salesperson". He understands what truly drives behaviour, motivation, and long term success. If we can make better people, the sales will follow. Kevin has spoken at the top conferences across the US, he mentors/coaches start up's across the country, and he loves sharing along the way. Kevin consults various companies and people as they look to improve their results. He mentors and consults early, mid, and late-stage SaaS companies all across the world, sharing playbooks and processes for scaling sales teams successfully. Kevin also holds various accolades for his work, including; InsideSales top 10 Sales Leader, Salesforce Top 16 Sales Influencers to Follow and LinkedIn Top Sales Voices, to name just a few.”
Jenny Brennan

Jenny Brennan, Senior Director of Sales @ Agorapulse

“Jenny is a Senior SaaS sales leader with a proven track record of driving significant sales growth and profitability, mentoring, and establishing long-term client relationships. With over two decades of experience in sales, marketing, and entrepreneurship, she has found her passion in sales leadership. In her current role at Agorapulse, the third largest social media management platform by revenue in a highly competitive market, Jenny and her team have grown sales contribution by over 35% year on year. Some of her favourite responsibilities include the sales training and development of every salesperson, making her the ideal guest for a COACH panel!”
Angela Pritchett

Angela Pritchett, Global Sales Enablement Leader @ Winningtemp

“Angela loves her role as a Sales Enablement Leader, and takes great pleasure from leading some of the most innovative and successful global programs, which have and continue to increase sales pipeline. She is forever challenged and rewarded by the achievements of the “world-class” sales teams, she supports. In her current role, Angela is enjoying the success of developing new approaches to enabling sales teams to get to market faster, resulting in a significant uplift in sales, whilst also supporting the business to gain external accreditation. Angela's learning programs have reduced time to onboard sales teams by 50%, through the design and execution of a competency based model. The model allows sales management to track progress of new hires, showing early visibility of rep ability to build pipeline and as such, the business was awarded Sales Enablement Onboarding Programme of the Year by SirusDecisions!”