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7 pillars

Data Driven Sales: The 7 Pillars Of Great Software Sales Calls

We dived into over 200,000 sales conversations and analysed the patterns of great software sales calls. The report reveals:

  • When do the most questions get asked?
  • Who speaks most during the conversation, and when?
  • Who initiates switches in the call?
  • How quickly do prospects and reps talk?

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kevin.c8d3e3bf

The 7 Pillars of Software Sales Conversations brings insights from our data pool to identify what the very best software sales professionals do."

Kevin Beales, Co-Founder, Refract

richard.e131fd2c

“In The 7 Pillars of Software Sales Conversations we share powerful insights that can be used to adopt a more data-driven high impact sales coaching culture among your team.”

Rich Smith, Co-Founder, Refract