Refract for SAAS Sales Teams

- Capture and Scale Your Playbook - 

Selling SaaS demands agility, data-driven insight, and scale. Refract allows SaaS sales leaders to quickly ramp new hires to superstars, understand what top performers do differently, analyse the DNA that leads to successful outcomes from your calls and demos, and coach and share the playbook for every rep, to level jump revenue.

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Find The Conversations That Matter

Your Google search of every call. Conversation intelligence to help you find the calls and moments where revenue is won and lost - the mistakes, missed opportunities and playbook moments to share. Search for topics, words and phrases spoken, together with insights such as talk time or questions asked, by types of call, date, and which agent or team.

  • Calls where a competitor is name-checked by the prospect, pricing is discussed but there are no next steps? No problem!
  • Create searches and alerts to run with just one-click

Transforming Conversion Rates at Rydoo

Roel De Wever and Charlie Ceustermans from Rydoo used to manually record and review their teams calls in a very ad hoc way. 

Implementing Refract they now check, grade, and review calls. Quickly and accurately pointing reps towards areas for improvement, and dramatically improving the quality of handover between teams.


The DNA of success, on your calls and demos

AI insights reveal what happens in your conversations that lead to successful outcomes, what your top performers do differently and surface insight for every call and demo.

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Find the most valuable conversations and moments

A ‘Google’ style search of the contents of every call and demo - what did your reps and/or prospects say, what were the actions taken, what topics were discussed, alongside who, when and the insights such as talk/listening or questions asked.


Your Virtual Sales Coach on Every Call

Triggered learning will send videos, links or documents based on conversation content, giving your reps just-in-time resources and knowledge that help them increase revenue.


Accelerate ramp time from on-boarding to sales superstar

Easily ramp new hires by providing a curated library of your own real-world playbook calls and moments, accessed on-demand.


Review and coach calls and demos

Let Refract do the heavy lifting. We find the key calls and tag the key moments, with AI-driven insight from every call. You can add your timestamped coaching feedback and ideas as text, audio or video and share playbook moments.


Help your reps develop faster through self-reflection and top-performing peers

Your reps can have access to find and replay any of their own conversations, for preparation, self-reflection or to request coaching from leaders and peers. Let them search top-performing peers examples and collaborate to level-jump together.


What Do Your Top Performers do Differently?

Trust your data, not big data. What leads to successful outcomes from your calls? What do your top performers do differently? Our AI Insights reveal the DNA of calls that lead to successful outcomes and revenue, what each rep is doing in their conversations, and the coachable insight to level-jump performance and results.

  • AI driven analysis that reveals what leads to success for your team. Reveal what top performers do differently and what leads to successful outcomes, to clone across the team.

Your Virtual Sales Coach - on Every Call

Triggered Learning serves up just-in-time content based on what happens in sales conversations. Trigger video, learning, resources or external links send directly to reps, by listening to every call.

  • Enable reps to engage in self-directed learning and knowledge based on what happens on their calls
  • Deliver high impact resources at the most pertinent time
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Integrations - double res

Integrations SaaS Sales Teams will Love

Refract integrates with the tools SaaS sales teams rely on to deliver demos, make calls, and track performance. We integrate with an growing range of CRMs, call dialers, call recording systems, and video conferencing platforms. With many more on our roadmap.

“Because of Refract it's now way easier for us to check calls, grade calls, and for us to teach our SDRs how and where they can improve - by listening to the calls everyone makes. It's so easy.”

Roel De Wever - Head of Sales Development - Rydoo