Boost the performance of your sales team.

Sales leaders often lack visibility into the conversations taking place between sales reps and prospects, resulting in uncertainty around the real reasons revenue is won and lost.

Refract analyses every call and demo, profiling revenue defining moments, revealing what works and what doesn't. This allows sales leaders to analyse, coach and improve the quality of sales conversations, resulting in increased revenue and better outcomes.

 

 

 

dan liska
“Undeniable value on par with big competitors, for a fraction of the cost”

Dan Liska - Vice President of Growth, Mobials Inc.
roel

Roel De Wever - Head of Sales Development - Rydoo

“Because of Refract it's now way easier for us to check calls, grade calls, and for us to teach our SDRs how and where they can improve - by listening to the calls everyone makes. It's so easy.”
Jamie Panter

Jamie Panter - Training & Development Manager - CSC Recruitment

“Refract has really made a difference with our trainees. Managers can be too busy to listen intently to all their trainee’s calls. Having trainees upload calls consistently allowed us to see the strengths and weaknesses of the individual on the phone, but also helped them find their own style.”
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Dries Lamont, Sales Development Manager, Showpad

“Thanks to Refract, our sales development reps have ramped up quicker than before. It's also helped us to identify low performers earlier and take the necessary action to help them improve.”
ed

Edward Harries - Brand Partnerships Director - Visualsoft

“Not only does Refract allow us to understand the retail context better, it also allows us to understand where we're making mistakes so we can become much more efficient in our process. Simply put, without Refract we wouldn't have that ability.”
samir

Samir Patel - Inside Sales Director - NEOPOST

“We use Refract and its power to be able to give us insights of exactly what happens on every call which we can then use to coach each of the agents to strengthen their abilities to be able to make those calls more effective.”
roel

Roel De Wever - Head of Sales Development - Rydoo

“Because of Refract it's now way easier for us to check calls, grade calls, and for us to teach our SDRs how and where they can improve - by listening to the calls everyone makes. It's so easy.”
Jamie Panter

Jamie Panter - Training & Development Manager - CSC Recruitment

“Refract has really made a difference with our trainees. Managers can be too busy to listen intently to all their trainee’s calls. Having trainees upload calls consistently allowed us to see the strengths and weaknesses of the individual on the phone, but also helped them find their own style.”
showpad-profile.00cd7faa

Dries Lamont, Sales Development Manager, Showpad

“Thanks to Refract, our sales development reps have ramped up quicker than before. It's also helped us to identify low performers earlier and take the necessary action to help them improve.”
ed

Edward Harries - Brand Partnerships Director - Visualsoft

“Not only does Refract allow us to understand the retail context better, it also allows us to understand where we're making mistakes so we can become much more efficient in our process. Simply put, without Refract we wouldn't have that ability.”
samir

Samir Patel - Inside Sales Director - NEOPOST

“We use Refract and its power to be able to give us insights of exactly what happens on every call which we can then use to coach each of the agents to strengthen their abilities to be able to make those calls more effective.”

 

Features matrix

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Capture and transcribe every call and meeting automatically refract-tick-1
Analyze each conversation surfacing topics and key moments refract-tick-1
Coach key moments with praise, ideas and constructive feedback Video, audio and text feedback 
Share moments and calls with colleagues and library

additionally automated shares on chosen content and outcomes via Slack and Teams channels

Search for high value coaching calls based on any content, topics, outcomes, type of conversation, CRM fields and much more refract-tick-1
Insights and trend dashboards - analyzing top performers, what leads to success, sharing what works and development opportunities for individuals and teams

(on all conversations or any searched subset)

Make Recorded Calls from any landline or mobile/cell, regardless of systems refract-tick-1
Virtual Coach - automated coaching, learning and resources refract-tick-1
Team Alerts - automatically share winning calls and key moments based on your rules in Slack and Teams refract-tick-1
Best Practice Library - To share great calls and moments in searchable archive refract-tick-1
Grading

 with option custom fields and scoring logic

Grading Reports - to identify gaps, coaching needs and improvements across individuals and teams refract-tick-1
Video Scenario Challenges - bitesize challenges, often gamified, to identify coaching needs and share best practice refract-tick-1
Custom dictionary, for competitors, industry terms and feature/brand names refract-tick-1
Customer Success

Designated CSM with white glove onboarding and success plan 

Integrations with all leading video conferencing tools refract-tick-1
Integrations with telephony systems

Lots - and we'll build one if we haven't got yours

Integrations with CRM platforms

Salesforce, MS, Hubspot, Pipedrive, Zoho and many others

Integrations with other sales technologies

including Salesloft, Outreach, Slack, Teams and many more

 

Accelerate Revenue & Successful Outcomes

Profile where revenue is won and lost in every interaction. Identify the most valuable conversations and key moments to review, coach, and share. Learn the DNA of your conversations that leads to successful outcomes.

Roel De Wever
“Because of Refract it's now way easier for us to check calls, grade calls, and for us to teach our SDRs how and where they can improve - by listening to the calls everyone makes. It's so easy.”

Roel De Wever - Head of Sales Development - Rydoo

 

 

Insights That Drive Massive Growth

Sam Patel and Nicola Storer from Neopost share the night and day difference Refract has made to the Inside Sales function. Moving away from an inefficient process of trying to find calls to now being able to identify, grade, and coach calls as part of an ongoing development process, in seconds.

Turning Lost Deals Into Won Deals

Martin Walker and Ed Harries share the impact that Refract has had on their Inside Sales Team at Visualsoft - one of the UK's leading eCommerce software & digital marketing agencies.

They share a specific moment when using Refract led directly to a potentially lost deal being turned around and won.

 

Gong Alternative Feature - Virtual Coach

Virtual Coach

Automated coaching, learning and resources.
Gong Alternative Feature - Video Roleplay

Video Scenario Challenges

Bitesize challenges, often gamified, to identify coaching needs and share best practice.
Gong Alternative Feature - Team Alerts

Team Alerts

Automatically share winning calls and key moments based on your rules in Slack and Teams

Customers Who Love Us Include:


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Integrations

Integrations

Refract connects seamlessly to the systems you already use with our out-of-the-box integrations.
 

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Refract Languages

English (US, UK, Australian and others) and over global 35 languages including all European languages