AI insights from every conversation

What do your top performers do in sales conversations that makes them successful? Every company is different, each conversation unique. Our AI determines what creates successful outcomes for you and delivers personalized coachable insight for every rep.

We’ll do the heavy lifting

No longer do you need to ‘ride along’ on a call. Sales managers can save time by revealing key coachable insights and moments, and focus time sharing ideas and feedback that impact results.

Turn sales starters into stars, faster

Reduce ramp time for new hires with improved coaching and personalised feedback. Refract empowers reps to learn from their peers, explore a best practice playbook and track their progress, all in one place.


All these integrations, and more

Refract integrates with an ever growing range of CRMs, call dialers, call recording systems, and video conferencing platforms. Some of the most popular tools used by sales professionals every day. No need to jump between tabs and services, harness the power of Refract within the products your reps rely on, with one click integrations.

With a robust roadmap ahead of us we're regularly rolling out more integrations all the time.

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Success stories with Refract

  • Director Sales Enablement, Fortune 500 tech company

    I don't know if there are enough superlatives to properly convey how awesome you guys have been. Our sales coaching projects continue to have probably the most successful completion rate that we've had in a program. Off the charts, fantastic.
  • Dries Lamont, Sales Development Manager, Showpad

    Thanks to Refract, our sales development reps have ramped up quicker than before. It's also helped us to identify low performers earlier and take the necessary action to help them improve.
  • Jamie Panter, Training & Development Manager, CSC Recruitment

    Refract gives us a great advantage from a time-saving and accountability perspective. The greatest benefits are the clarity of the calls and how easy it is to tag them, we have found it incredibly helpful and have seen results.
  • Ben Hartley, Head of Sales, Akkroo

    We've definitely seen an improvement in our SDRs from using Refract. It gives us insight that wouldn't be available to us without Refract.
  • Brian Geery, Founding Partner, SalesNv

    Refract is a sales coaching game changer. As a sales leader for 20+ years, I have never come across a sales tool that works as well or is as cost effective. Of all the “sales 2.0” technologies available, Refract should be on the top of every sales leader’s to-buy list. Nothing gives you a better return on investment.