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Survived & Thrived: How Sales Leaders Navigated the Unknown to Thrive 18 Months On...

The past 18 months have without doubt changed the world forever.  The changes made by people, teams and entire businesses throughout the pandemic have fast-tracked us into a world embracing ...
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Popular blogs

13 Great Sales Discovery Questions | Close More Deals Remotely

Sales revenue is won and lost in discovery - the crucial call or part of the process where opportunities are qualified for fit, whilst the compelling reasons to buy are revealed by gaining visibility ...
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50 Probing Questions For Sales Conversations

Open ended sales questions are the pinnacle of healthy sales conversations. Questions and probing techniques help buyers make purchasing decisions, without you needing to pitch or sell to them. The ...
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Recent blogs

Survived & Thrived: How Sales Leaders Navigated the Unknown to Thrive 18 Months On...

The past 18 months have without doubt changed the world forever.  The changes made by people, teams and entire businesses throughout the pandemic have fast-tracked us into a world embracing ...
Read More

[Event] Our top 5 highlights from COACH with Refract

On Tuesday 13th July, a group of the industry's finest sales masters came together to bring you 'COACH with Refract' - an afternoon dedicated entirely to the topic of coaching sales for better ...
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[Template] Why you should know your ICP and how to create yours

If you’re working in sales, the idea of an Ideal Customer Profile (ICP) won’t be breaking news to you. Your ICP should be embedded in your everyday prospecting and in a nutshell, is a top level ...
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[Video] Refract win Q1 - post quarter reaction

What if Sales Leaders were Premier League Football Managers?
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[Video] Richard's Kitchen Nightmares: Why Winnable Deals Are Lost on the Kitchen Table

We hear it time and time again, pipelines looking super healthy, full of great-fit opportunities that should be well on the way to close. So why are these great-fit opportunities being lost and where ...
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Refract Acquired by Allego!

Today we're proud to announce that Refract has been acquired by Allego, a globally recognised leader in learning and sales enablement. Read the full press release below:
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LinkedIn Live Cold Call Breakdown: 24th November 2020

In this LinkedIn Live session, our Head of Sales, Richard Smith and our Head of New Business, Mark Ackers, break down a recent sales call to try and reactivate a prospect who goes dark. They play the ...
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LinkedIn Live Cold Call Breakdown: 14th October 2020

In this LinkedIn Live session, our Head of Sales, Richard Smith breaks down a cold call and provides live coaching to Nia, the SDR who made the call.  They play the real cold call and Richard ...
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LinkedIn Live Cold Call Breakdown: 7th October 2020

In this LinkedIn Live session, our Head of Sales, Richard Smith, and Head of New Business, Mark Ackers, break down a cold call to a prospect who downloaded a lead magnet but who pushes back on the ...
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Sales Bootcamp Highlights

In this Sales Bootcamp Highlights video, we cover the best moments of our Sales Bootcamp series that ran from March 16th to July 16th. This incredibly actionable resource is filled with tactical tips ...
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LinkedIn Live Cold Call Breakdown: 23rd September 2020

In this LinkedIn Live session, our Head of Sales, Richard Smith, breaks down a simple approach that resulted in a booked meeting for Refract.  He plays the real call and points out the specific ...
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Remote Sales Success in the COVID Era

Whether you run an established remote sales team, or your office-based team has recently moved to homeworking, you'll understand that remote sales is an entirely different challenge during the COVID ...
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LinkedIn Live Cold Call Breakdown: 16th September 2020

In this LinkedIn Live session, our Head of Sales, Richard Smith, breaks down how to respond to the objection, 'This is not a priority right now'.  He works through the real reason why prospects give ...
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Refract Sales Coaching Survey Takeaways

The impact of sales coaching shows in the survey results for reps across the board, giving key insights into sales coaching for high performing reps.  We surveyed hundreds of sales professionals, ...
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How to Overcome 'New Norm' Sales Objections You'll Likely Face

Anybody who makes cold calls faces objections - it's part of life in sales.  However, during this 'New Normal' and unique selling environment, reps are consistently facing the same objections over ...
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LinkedIn Live Cold Call Breakdown: 9th September 2020

In this LinkedIn Live session, our Head of Sales, Richard Smith, breaks down a real Refract cold call and provides an in-depth analysis.  He looks at what makes the call successful from beginning to ...
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Refract Sales Bootcamp Replay - 16th July

It's the final Prospecting Sales Bootcamp, for now. In this episode we cover some of the most popular topics from the last 11 webinars.  A highlights show, as voted by everyone who has attended over ...
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Coach The Sale EP24 - The Habits of High Performance Sales Leaders

What do top performing sales professionals and sales leaders do that others miss? My guest in this episode, Dan Lappin, of Lappin180 shares valuable insights in to the approach and mindsets of these ...
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Refract Sales Bootcamp Replay - 2nd July

It's the penultimate Prospecting Sales Bootcamp. In this episode we delve into the world of sales demos - with plenty of real world examples, plus tips and tactics to help improve yours.
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Refract Sales Bootcamp Replay - 18th June

It's the 9th Prospecting Sales Bootcamp, where we dive further into more discovery call pitfalls, with more real calls and actionable tips.
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Refract Sales Bootcamp Replay - 4th June

It's the 8th Prospecting Sales Bootcamp, diving even further into the world of Discovery Calls.
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Refract Sales Bootcamp Replay - 21st May

It's the seventh Prospecting Sales Bootcamp, this time with a more focused session on Discovery Calls.
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Prospecting Sales Bootcamp Replay - 7th May

It's the sixth Prospecting Sales Bootcamp, we're back with a packed schedule and fresh ideas to level jump your prospecting.
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Prospecting Sales Bootcamp Replay - 23rd April

After a one week break the Prospecting Sales Bootcamp returned, building on the success of previous sessions we continued the theme of a fun 'no BS' approach to sharing ideas and insights you can ...
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