Traditional-average demos – and traditional-average demo delivery – today is simply insufficient.
Which is why Refract Head of Sales was joined by acclaimed author and software sales demo trainer Peter Cohan, to discuss how Sales Leaders can help their reps to deliver a framework for more deal winning sales demos.
This webinar introduced seven habits that correspond to (rather dramatic) increases in demonstration success and how to coach your team or yourself to master these habits.
Peter and Richard covered:
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Enjoy the replay: