Data-Driven Sales: The 7 Pillars Of Great Software Sales Calls

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We dived into over 200,000 sales conversations and analysed the patterns of great software sales calls.


The report reveals:

  • When do the most questions get asked?
  • Who speaks most during the conversation, and when?
  • Who initiates switches in the call?
  • How quickly do prospects and reps talk?
“The 7 Pillars of Software Sales Conversations brings insights from our data pool to identify what the very best software sales professionals do.”

Kevin Beales - Co-Founder, Refract
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